high speed. natural. Scandinavian. skin care.
e:botanicals was founded on the principle that high-quality natural skin care products should be more accessible and also truly reflective of the statement “high quality”. In effect, this means that in addition to being natural, the ingredients used are responsibly sourced, intentional (not consisting of fillers), and with high percentages of active ingredients. Following this commitment to true bodycare, there is not one ingredient in the products of e:botanicals that are not of natural origin.
Nature, beauty and simplicity are the core underlying values of all endeavors of e:botanicals, and the “mindset” of buying dozens of products each containing one or two active ingredients in small concentrations does not fit into a vision of sustainability and effectiveness. The result is a modest product line where the formulations are reflective of the needs of the 21st century person. Most don’t have the time to dabble with 10 products every morning and evening, and do research into various ingredients. My goal is to be honest and transparent in what I do, and to provide effective naturals for busy people. High speed, no nonsense.
Nature, beauty and simplicity also happen to be defining factors of the Nordic life, to which the brand still holds strong ties to. Having grown up in Sweden, I know that the Northern climate is demanding. This environment results in high standards and expectations when it comes to beauty- and body care products. The result? A minimalist product line with maximum benefits.